Start ups

Most startups don't have a branding problem.

They have a clarity problem.

Here’s where most businesses go wrong:

They treat branding like an art project, not a communication tool.

Let’s break it down using this branding map

Start with STRATEGY

↳ What do you stand for?

↳ Who do you serve?

↳ What change do you bring?

Define your IDENTITY

↳ Logo, colours, fonts, tone of voice

Create COLLATERAL that reflects it

↳ From business cards to uniforms everything speaks

Build your WEBSITE + SEO

↳ Make your brand discoverable and consistent

Speak with clarity on SOCIAL MEDIA

↳ Marketing is storytelling + relevance

↳ Avoid shouting start conversations

Back it with CONTENT + ENGAGEMENT

↳ Email, blog, video = trust over time

Branding is just clarity + consistency.

Without those, no strategy will work.

Social Collectives & Company